Test tracking
TikTok and Reels Creative Testing Tracker
Track short-form creative tests locally and calculate CTR, install rate, CPI, and CPA without connecting an ad account.
Browser-local tracker
Track the creative, then read only the metrics your row supports
Rows stay in this session. Empty denominators stay unavailable instead of turning into misleading zeroes.
| Channel | Hook | Visual | CTA | Spend | Impressions | Clicks | Installs | Conversions | CTR | Install rate | CPI | CPA | Remove |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Add impressions to calculate CTR | Add clicks to calculate install rate | Add installs to calculate CPI | Add conversions to calculate CPA | ||||||||||
| Add impressions to calculate CTR | Add clicks to calculate install rate | Add installs to calculate CPI | Add conversions to calculate CPA |
CTR = clicks ÷ impressions. Install rate = installs ÷ clicks. CPI = spend ÷ installs. CPA = spend ÷ conversions.
Keep this useful
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How to use it
Track the creative inputs beside the outcome numbers.
Name the hook, first visual, and call to action so a result can be traced back to a real creative choice. A number without the creative setup is difficult to turn into the next useful test.
Use the downloaded file as a working note, not as platform attribution. This tracker does not know attribution windows, reporting delays, audiences, bids, or delivery settings.
Questions
What to know before you use it.
Does this connect to TikTok or Meta?
No. Every row stays in this browser session, and the tracker calculates only from the numbers you type.
Why does a metric say unavailable?
The formula needs a non-zero denominator. For example, CTR needs impressions and CPI needs installs. The row tells you exactly what is missing.
Can I keep the tracker?
Yes. Download the current rows as CSV for a spreadsheet or Markdown for a readable testing note before you leave the page.
Ready to make the ads?
Keep planning free. Use ClipStitchr when it is time to produce.
ClipStitchr is paid software for organizing reusable footage and turning it into finished short-form ads.