Does this checklist automatically inspect my ad?

No. It is an honest self-review. The page does not open or inspect your video, listen to audio, check a destination, or verify a rights record.

Will completing it guarantee platform approval?

No checklist can promise approval. Platform rules, account status, landing-page behavior, targeting, and the ad itself can all affect review.

What if I have a high score but a blocker is unchecked?

Treat every unchecked item labeled Must check as a blocker, even if the percentage is high. The page reports completion only; it never declares an ad approved or safe.

Is the result gated by email?

No. You can copy or download the checklist immediately. The optional mailing-list form does not receive the video, answers, notes, or report.

Short-Form Ad Preflight Checklist

1. Hook, visual, demo, and pace

The opening should make one understandable promise and move naturally into the app.

Hook is clear on first contactThe first spoken or written line names a recognizable problem, desire, or situation without needing the caption below the post.Opening line

Opening visual matches the hookThe opening visual supports the same idea as the hook instead of showing unrelated lifestyle footage or a delayed product reveal.

Demo proves the product moment · Must checkThe app demo shows the action and visible result described by the ad. It does not skip the step that makes the payoff believable.

Story has one useful paceEvery section earns its place. Repetition, long pauses, setup chatter, and a second competing promise have been removed or deliberately retained.

2. Proof and claim safety

Check what the ad says, what evidence supports it, and what a reasonable viewer could misunderstand.

Proof source is documented · Must checkEach factual statement has a named current source such as the product, an approved study, or documented customer evidence.Claim and evidence source

Experience is not framed as a guarantee · Must checkTestimonials and creator experiences are presented as that person's experience, not converted into a result every user should expect.

Claim wording stays inside the evidence · Must checkThe ad avoids unsupported superlatives, guaranteed outcomes, fake urgency, hidden conditions, and comparisons the evidence does not support.

Sensitive claims received human review · Must checkBefore-and-after, money, health, safety, privacy, or sensitive-category statements received the appropriate internal review for this campaign.Review owner and record

3. CTA, captions, and audio

The ad should still make sense when audio is unavailable and should tell the viewer what happens next.

CTA asks for one actionThe CTA names one next action that matches the campaign objective, such as learn more, install, start a paid plan, or view pricing.Exact CTA

CTA and destination match · Must checkThe destination continues the same offer, app, audience, and expectation. The ad does not promise a free account when the destination sells a paid product.

Captions are accurate and readableCaptions accurately represent spoken words, use readable contrast, break at natural phrases, and do not cover the product action.

Audio supports comprehensionVoice is understandable without sudden level changes. Music and effects do not mask speech, distort the app sound, or create a false product cue.

4. Framing and playback

Watch the final file on a small screen and confirm the key information survives the placement.

Vertical framing is intentionalThe intended short-form placement uses a deliberate vertical frame without accidental stretching, sideways rotation, or important content outside the crop.

Key content avoids interface obstructionHook text, captions, product controls, proof, and CTA avoid conservative top, bottom, and side obstruction areas for the intended placement.

Final-file playback succeeds · Must checkThe actual delivered file plays from beginning to end with expected orientation, picture, audio, timing, and readable resolution on a second device or player.

First and final frames are usefulThe first frame is deliberate and the final frame holds long enough to understand the CTA without ending on a glitch, black frame, or accidental gesture.

5. Rights, privacy, and destination blockers

These are blockers. Completion cannot verify permission or a live destination, so a responsible person must check each record directly.

Usage information is confirmed · Must checkThe team has a current approval record for every creator, person, voice, location, logo, artwork, and source clip used in the intended channels, regions, and period.Approval record owner and location

Third-party assets are cleared · Must checkMusic, sound effects, fonts, stock assets, templates, and app-store or third-party marks are approved for this exact paid or organic use.

Private information is absent · Must checkNo personal notifications, account identifiers, payment details, private messages, access tokens, real customer data, or unapproved faces remain visible or audible.

Destination works and matches · Must checkA person opens the final URL or store destination on mobile, confirms it loads, and verifies the app, offer, pricing expectation, and required disclosures match the ad.Destination checked

Short-Form Ad Preflight Checklist

1. Hook, visual, demo, and pace

2. Proof and claim safety

3. CTA, captions, and audio

4. Framing and playback

5. Rights, privacy, and destination blockers

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