16
UGC + demo pairings
Every UGC clip matched with every product demo.
App marketing calculator
Ad Variant Calculator for App Marketing
See how many ads are hiding in the UGC clips, product demos, hooks, and calls to action you already have. Then turn the giant number into a first batch you can actually learn from.
No footage uploadNothing leaves your browserA test plan you can use today
Your raw material
What do you have to work with?
Change any number. Your plan updates right away.
Updated plan: 16 pairings, 128 possible combinations, and 8 ads in the practical first batch.
Your test plan
Here is what those assets can become.
Use the full number for planning. Use the first batch for actually learning what works.
128
Possible test combinations
Pairings multiplied by hooks and calls to action.
8
Practical first batch
One selected demo paired with up to 20 UGC clips.
A simpler way to test this many ideas
The biggest number is not the best starting point. Work through one question at a time so you can tell why an ad won.
- 1
Start with the footage
Pair 8 UGC clips with one demo. Keep one hook and one call to action fixed so you can see which opening footage earns attention.
- 2
Test the opening line
Take the strongest UGC-and-demo pairing and try your 4 hooks against it. Keep everything else the same while you compare openings.
- 3
Expand the winning version
After one version wins, compare your 2 demos and 2 calls to action. Change one thing at a time so the result tells you something useful.
Keep this useful
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How the math works
More combinations do not mean more clarity.
The calculator separates everything you could make from the batch you should test first. That keeps a large footage library useful without turning your next campaign into a guessing game.
UGC clips x product demos
UGC + demo pairings
This is the number of different footage sequences you can make before changing any words.
Pairings x hooks x calls to action
Possible test combinations
This shows the full idea space. It is useful for planning, but making every version at once usually creates noise instead of answers.
Up to 20 UGC clips + 1 demo
Practical first batch
This mirrors a focused Stitchr batch: one selected demo, one shared text direction, and one finished Stitch per UGC clip.
Common questions
Ad variant calculator FAQ
What is an ad variant?
An ad variant is one version of an ad with a specific UGC clip, product demo, hook, and call to action. Changing any one of those pieces creates another version you can test.
How does the ad variant calculator work?
It multiplies your UGC clips by your product demos to find footage pairings, then multiplies those pairings by your hooks and calls to action to show the full set of possible tests.
Should I make every possible ad combination?
Usually not. Start with one demo, one hook, and one call to action across several UGC openings. Once one opening wins, change the hook, demo, or call to action one at a time.
Why does the practical first batch stop at 20 UGC clips?
Stitchr supports selecting up to 20 UGC clips with one demo in a batch. Each selected UGC clip produces its own finished Stitch, so the smaller number reflects a real production step instead of the full theoretical total.